Client
Chalene Johnson is a health expert, motivational speaker, New York Times best-selling author, podcaster, and a former beach body superstar.
Project
In 2017 Chalene and her team approached Rearview to build a new revolutionary 12-week diet program called 131 Method.
The program consists of lessons in text, audio, and video format that are released based on the date user has joined the program.
Apart from lessons, all users have access to unique content like printable recipes, meal plans, and club articles written by health experts, doctors, and dietitians.
The program also has a forum where users can talk to each other and ask questions to 131 staff.
My Role
I was involved in every step of the project, from consulting to creating wireframes, designing lesson screens and developing a robust front-end architecture for the application.
Approach
We chose to use WordPress because it offers many things out-of-the-box like familiar dashboard, user management, and API for custom content types. Given the timeline that we had, this was the best option.
Having WordPress as a solid foundation, we could focus on building app features like user access management, integration with video and audio hosting providers, custom payment gateways, custom forum, and more.
Result
We successfully launched the first version of the app on time and had a privilege to work closely with Chalene's team for two years to build and release features in phases, which proved to be the best approach because we had real feedback from users and could adjust to it.
